the plan · 2025 — 2028
calling the shot
- key
- built
- key
- planned
the rebrand
use business profits to scale the music through content and innovative marketing campaigns. shift focus from entrepreneurship back to music. travel the world
the music, then how it got made ↓
the music
2020 — 2026
the journey
the ipad era
COVID-19
started making mashups on my ipad and posting them to soundcloud. had no clue what i was doing
FL Studio
downloaded a legit DAW and my eyes were immediately opened
learning FL studio
electricity
dropped this absolute heater of a mix and people LOVED it. first song i made on FL Studio
learning to produce
discovered nick mira tutorials and started learning how to make beats from scratch
first song
bravo six, going dark vol. 1
18:47 of pure energy that went platinum in villanova frat basements
recording
made a full song with a few buddies in my college dorm. it sucked, but i loved it
the grind
head down. start fading parties and events to focus on getting better at making music
school actually helps?
furthered my skills by taking music theory and songwriting electives in college
graduation
Villanova '24
graduated college, hated the idea of working a 9-5 so i got to work
clear sight
released my first song on spotify under the artist name "loya", an ode to the drug-filled lifestyle i decided to leave behind
the realization
making good music is no longer enough. if you want to make a living off of music, you're going to have to promote it
objective: make music and post on socials every single day of 2025, see what happens. drop 2 songs/month
AI boom
started learning AI to help me create good content
AI podcasts
got my first taste of virality by deepfaking AI videos of celebrities glazing my music
goodbye
vibe coded a pre-save tool called ONCE that helped my song hit discover weekly on spotify
100k monthly listeners
crossed 100k monthly listeners on spotify, peaking at 124k
Nashville
moved to TN to pursue music and ironically pivoted to entrepreneurship for my entire tenure
LYRC
launched LYRC, a music marketing SaaS
- 1solve my own problems
- 2help others in my position
- 3generate passive income
made $37.45 on launch day
consistency + discipline pays off
ended the year with 14k followers, 1.5M streams, $800 MRR
building money printing machines
pivoting
complications with AI provider forced me to pivot. thank god i did...the third video i posted got over 5M views and exploded my user base overnight
$10k MRR
in just 4 months, i built LYRC to $10,000 in monthly recurring revenue. no help, no paid ads. pure grind
$200k ARR
LYRC crosses $200k in annual recurring revenue
Tampa
new era - 3 roommates, new hires, new apps, and a shit ton of content
you are here
everything above is done. the rest is the plan.
© 2026 loya